properties:
  ad_number:
    description: "The Real Cost campaign ad that was shown to participants: Ad 1, Ad 2, Ad 3, Ad 4"
    format:
    is_exact: true
    possible_values:
    type: string
  channel_or_format:
    description: "The channel and placement type that participant viewed as part of the experiment: Instagram reels infeed video ad, Instagram stories video ad, YouTube non-skippable preroll ad, YouTube skippable preroll ad."
    format:
    is_exact: true
    possible_values:
    type: string
  views:
    description: "Number of participants that viewed the ad"
    format:
    is_exact: false
    possible_values:
    type: string
  playback_seconds:
    description: "Average number of seconds the video was visible on the screen. (visible = 50% of the ad is shown on the screen)."
    format:
    is_exact: false
    possible_values:
    type: string
  view_through_rate:
    description: "Percentage of impressions that played until the end. Note: impressions = participants"
    format:
    is_exact: false
    possible_values:
    type: string
  attentive_seconds:
    description: "Average number of seconds the ad received attention from the participant."
    format:
    is_exact: false
    possible_values:
    type: string
  attentive_average:
    description: "Percentage of total ad length that the ad received attention from the participant."
    format:
    is_exact: false
    possible_values:
    type: string
  attentive_vtr:
    description: "Percentage of participants who paid attention to at least 50% of the ad and in the last 2 seconds of the ad."
    format:
    is_exact: false
    possible_values:
    type: string
  brand_recognition:
    description: 'Have you seen an ad for any of the following brands* during this test? Please click any brand logo you remember viewing an ad from in the last few minutes. [the question listed 10–12 brands across multiple industries and the participant had to select the ones they recalled seeing during the test] This variable represents the percentage of participants who selected "The Real Cost" brand logo.'
    format:
    is_exact: false
    possible_values:
    type: string
  ad_recognition:
    description: "Do you remember viewing this ad? [the question listed 10–12 thumbnails and the participant had to select the ones they recalled seeing during the test] This variable represents the percentage of participants who selected The Real Cost ad."
    format:
    is_exact: false
    possible_values:
    type: string
  playback_seconds_standard_deviation:
    description: "The standard deviation that is associated with the variable Playback Seconds. This was used in significance testing."
    format:
    is_exact: false
    possible_values:
    type: string
  attentive_seconds_standard_deviation:
    description: "The standard deviation that is associated with the variable Attentive Seconds. This was used in significance testing."
    format:
    is_exact: false
    possible_values:
    type: string
type: object