properties:
  variable:
    description: "The variable being analyzed"
    format:
    is_exact: true
    possible_values:
    type: string
  variable_definition:
    description: "An explanation of the indicated variable"
    format:
    is_exact: true
    possible_values:
    type: string
  metric:
    description: "The metric used to analyze the indicated variable"
    format:
    is_exact: true
    possible_values:
    type: string
  traffic_referral_group:
    type: object
    properties:
      the_real_cost_campaign:
        description: "This group represents traffic to smokefree.gov that originated from The Real Cost campaign media assets, including The Real Cost website directly and other The Real Cost tagged content (e.g., ads)"
        format:
        is_exact: false
        possible_values:
        type: float
      direct_traffic:
        description: "This group represents traffic to smokefree.gov originating by accessing the website directly by entering the website URL or clicking a saved link. The direct website referral group also includes traffic for sources that Google Analytics could not identify, though it represents a relatively small portion of this group"
        format:
        is_exact: false
        possible_values:
        type: float
      organic_traffic:
        description: "This group represents traffic to smokefree.gov originating from organic and other search results (e.g., non-paid search engine Google search, Bing search, etc.)"
        format:
        is_exact: false
        possible_values:
        type: float
      the_real_cost_campaign_denominator:
        description: "This number represents the total number of single session (not including return visitors) website visits to smokefree.gov that originated from The Real Cost campaign assets over the study period. This number is listed for each variable;"
        format:
        is_exact: false
        possible_values:
        type: integer
      direct_traffic_denominator:
        description: "This number represents the total number of single session (not including return visitors) website visits to smokefree.gov that originated from accessing the website URL or clicking a saved link over the study period. This number is listed for each variable"
        format:
        is_exact: false
        possible_values:
        type: integer
      organic_traffic_denominator:
        description: "This number represents the total number of single session (not including return visitors) website visits to smokefree.gov that originated from organic searches over the study period. This number is listed for each variable"
        format:
        is_exact: false
        possible_values:
        type: integer
type: object